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A HoneyMAP helps businesses grow more efficiently. Whether you are using this map for yourself as you try on 99 different hats, or you’re sharing it with other team members and collaborative partners, this is the place to start.

Every HoneyMAP is different because every brand is different. The HoneyMAP has been designed to scale and serve amazing people at every stage of their business. In your consultation call, Sarah will ask you a few questions about your business and brand goals, and make a tailored recommendation for the HoneyMAP that will best serve your brand. Once you have a core HoneyMAP, you can continue to build and refine the specific strategies as you grow. Whether you are taking this map in-house, to an agency partner, or working directly with Sarah through quarterly consultation, you will have a clear roadmap that will guide your business through every step.

Why is having a HoneyMAP important?

Consistent branding through all of your internal and external communications greatly shortens your timeline through sales and ensures that you are not wasting your time or resources in marketing guesswork. Customers need to interact with you 7-10 times to feel comfortable enough to act on a purchase or engagement. Often there may be a brand identity, a business plan, and/or a marketing strategy, but these pieces get translated by a number of agency partners, each of whom are interpreting the brand in their own language. This creates a telephone effect, where the consistency of the message becomes fragmented. So instead of your customer meeting you seven times with the same message, they end up meeting seven different people once, with seven different messages. The easier and shorter a path is between introduction and action, the higher the likelihood is for a successful conversion. When you are a small business with big goals, every communication matters because every dollar matters.

Framework Packages

First Impressions starting at $3600

You know that you have an awesome business. Make sure your audience does too! This report breaks down current audience perceptions and how those may differ from the ideal brand image, as well as opportunities to bridge the gap and align your business mission with your audience. This HoneyMAP will give you everything you need to know to uncover blindspots, find where you fit in your industry, and confidently frame your marketing and messaging. If you have ever said, “I don’t know how to explain to people what I do or how to stand out,” this is for you.

Includes

  • Discovery session with Sarah
  • First Impressions brand audit (website and social media)
  • Comprehensive brand report
  • Follow up presentation and training so that you can use your HoneyMAP successfully
  • 2 Quarterly consultation calls to help you navigate your brand growth
  • Referrals and resources as needed

Next Steps starting at $5700

Once you know who you are, it’s time to know where you’re going. This is the original HoneyMAP and perfect for solopreneurs or C-Suite Executives who would like to streamline their marketing strategy. This HoneyMAP includes the First Impressions insights and expands to also include a clear strategy for your internal and external marketing. There are thousands of ways to grow (we promise this is a good thing!), but where do you start? What kind of budgets are appropriate for efficient ROI? Rather than throwing your marketing at the wall like spaghetti to see what sticks, this HoneyMAP will help you understand what is involved in implementing different marketing channels well and what the most efficient path would be for you to reach your goals. You’ll have everything you need to clearly articulate your brand and a roadmap that includes all of your growth options. Once you can see all of the internal business adjustments and external marketing channels that are available to you, you’ll be ready to jump into your next steps for business growth - one priority at a time. If you have ever said, “I know I need to grow, but I have no idea where to start,” or “I’m afraid to spend money on marketing because I don’t know if it will be worth it,” this is for you.

Includes

  • Discovery session with Sarah
  • First Impressions brand & marketing audit (website, social media, marketing strategy)
  • Comprehensive brand report and proposed marketing strategy
  • Big-Picture marketing strategy and timeline for proposed implementation
  • Follow up session to review your brand identity and marketing paths
  • Next steps timeline and training for immediate implementation
  • 2 Quarterly consultation calls to help you navigate through your HoneyMAP
  • Referrals and resources as needed

Deep Dive starting at $8500

In addition to the First Impressions audit and Next Steps strategy, this package also includes a Client Experience Audit. First impressions are important, but retention is vital to success. Statistically, 80% of your business will come from 20% of your clientele, which means repeat business is a goldmine of opportunity, so consistency and continuity of your brand within the entire customer experience is crucial for maintaining brand loyalty and customer engagement. Beyond your logo and website, your brand is reflected through every interaction, i.e. how you engage with your team, your project management flow, your programs and products, etc. Continuity ensures that not only do you have a clear brand identity that you can articulate in your marketing, but your brand is also clearly implemented throughout your entire client journey. The Client Experience Audit is a great vantage point for any business looking for a more substantial amount of clarity, whether for a workshop, client program, product purchasing, or other client services. You will have everything you need to clearly articulate your brand and ensure that your core message is woven seamlessly into all of your client interactions. You will also receive a Next Steps marketing strategy and recommended implementation timeline. If you have ever said, “Our clients all love us...I wish our leads could understand how great it is to work with us,” or “How can I grow my business without advertising?” this is for you.

Includes

  • Discovery session with Sarah
  • First Impressions brand & marketing audit (website, social media, marketing strategy)
  • Client Experience Audit (starting cost based on 1 client experience)
  • Comprehensive brand report and proposed marketing strategy
  • Follow up strategy session to review brand and marketing paths
  • Big-Picture marketing strategy and timeline for proposed implementation
  • Training to ensure you can confidently move forward with your HoneyMAP
  • 2 Quarterly consultation calls to help you navigate through your HoneyMAP
  • Referrals and resources as needed

Start Here. Then Keep Going.

Instead of starting over each time you work with a new brand partner, share your HoneyMAP! Imagine the outcome if everyone on your team could be at the same table and understand the end goal: your photographer would understand that photos can be used across your website, social media, speaking sheets, mailers; your SEO specialist would know which of your services and communications can be optimized; your speaking engagements could use the same language that your audience will find on your website...

There is no shortcut to success, but there is an easier path. Your HoneyMAP can grow with you on every new adventure.

Are you looking for a more in-depth brand consultation? Contact us to ask about custom consultation packages with Sarah.