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Deadly "P" Words
You have an idea. Maybe even a few. You are smart, competent, capable and you know that your idea will better the world. But you’re sitting on it.
You may be held hostage by the three P’s: Perfectionism, Procrastination, and Passivity.
If you’re an entrepreneur, you probably care a lot about the work that you put into this world. You have pride, passion, pizzaz (pats on the back for my plethora of p-words today). It is a good thing to care about your work and to sweat the small stuff. Part of establishing a solid brand is doing things with integrity. A favorite Honey MAP mantra is “anything worth doing is worth doing right.” But perfectionism crosses the line from integrity to prevention, because perfectionism does not exist.
To be an entrepreneur, to be anything of value in this world, you must make mistakes. You have to be open to failure, because failure is the only option for success. Do your research, do your best, but then put it out there. You’ll learn what works and what doesn’t, you can tweak as you go. But giving into perfectionism will leave you sitting on your hands with only the dream of success to hold onto.
You know you need help. You know you need to outsource. You know you need PR to put your name out there. You know you need investors. You know you need a marketing plan. You know you need a business plan. You know you need clients. But maybe you don’t feel ready yet (see perfectionism above), or maybe you are snacking on excuses like needing more time, more money, more resources. But let’s call a spade a spade- you’re procrastinating.
The best time to start a business is five years ago- the second best time is now. Take what you got, write it down and get organized, and then start moving. Today.
I work with a lot of business owners and I ask them on our initial consult call how serious they are about their business. They always say “Extremely serious, this is what I want to do, I want to be successful, I want to do this full time, I want this.” But 1 of 10 will actually sign a contract with me to get started. Why is this?
As entrepreneurs, we need to be real with ourselves. Are we actually passionate about what we want to do, or are we passive. Passivity looks like dragging our feet, being one foot in and one foot in the safety net of corporate. Disguising our resistance as research (see procrastination above). We can’t be entrepreneurs without passion. We have to have vision and purpose.
The good news is that all of these “P” words are curable. Acknowledging the disease is the first step. It’s time to push past our perfectionism, procrastination and passivity, and produce. There’s only one you in this world- don’t waste it.