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So You've Been Publicly Shamed by Jon Ronson
Case studies from famous public shamings and insight into how the affect the psyche.
Great insights into public relations pickles and strategies; fascinating case studies and learnable warnings to always think before speaking... or tweeting.
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What Social Media Medium Should I Use?
The first step after you decide you want to do social media is to decide what type of social media you want to do. With hundreds of mediums, this is no easy task. Unsure what would work best for you? Send us a message and we’d be happy to create a tailored plan with you. For a quick rec, take our quiz.
What Social Media Site(s) Should I Use?
What do you hope to accomplish?
A) Educate our audience/Value-Added Services
B) Engagement- we want to build a relationship with the audience
C) We want to inspire
D) We want to sell things
How frequently do you want to post?
A) Once a week
B) Multiple times daily
C) Once daily
What type of content do you have to post?
A) External/Third-party links
Who is your primary audience?
A) Business professionals
B) Local individuals (mixed men/women)
C) Local individuals (mostly women)
What tone/purpose do your want your content to have?
D) Buy Now
Where does that put me?
Mostly A’s- You are looking to educate your audience, posting on a small-scale frequency to inform business professionals. Consider mediums like LinkedIn and Twitter which are used predominately to reach business professionals and also lean towards a stronger male demographic. Use LinkedIn for the meatier posts and links to third party content and Twitter for the quick updates and external links.
Mostly B’s- You are looking to engage with your audience and really build a virtual relationship. You want to post frequently, primarily content that garners conversation with those local to your business. Consider Facebook or Twitter depending on where your audience is. Twitter is great for quick engagement with individual users and Facebook is better suited for more broad engagement between your readers.
Mostly C’s- You are looking to inspire people and build engagement through inspiration rather than overt sales. Your audience is primarily female and you want to post on a somewhat regular basis, mostly graphics. You should consider a visual site like Instagram or Pinterest. Facebook (tandem with Instagram) can work well for the longer, more engaging posts. For more informative visual information (if budget allows) consider a video platform like Vimeo or YouTube.
Mostly D’s- You are looking to reach your customers directly. Consider setting up a blog with a direct purchase link or an Etsy site. Keep the content minimal with product descriptions, prices, and easy ways of purchasing.
Stay tuned for future posts that will dive into each specific medium as well as how to figure out where your audience is hanging out.