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What is a CTA and Why is it Important?
Do you know what your CTA is? Does your audience? Having a clear CTA (call to action) is extremely important in any marketing piece.
It’s crucial that after you’ve introduced yourself/your product/your services/etc your potential customer knows exactly what their next step is.
What is a CTA?
A call to action is a clearly defined exhortation or request to do something specific which obtains an intentional goal.
Let’s talk in metaphor for a moment. Let’s say my husband and I have a heated discussion about the cleanly state of our home. One approach (and one couples often take) is to vent open-endedly (i.e., “I am so frustrated with the mess.”). This can lead to blame, frustration, defeat, and lack of date nights. Instead, we could bring up a specific CTA. “I am feeling overwhelmed because our sink is overflowing. Could you please wash and dry the dishes?” Now there is a specific action- something tangible.
The same is true with marketing. If we create a great website that showcases all of our brands amazing character, but we don’t tell our reader what to do with that information, we could lose the sale. It’s our job as marketers to make the conversion process as effortless as possible for our customers.
What are some CTA concepts that could be implemented in marketing?
- Buy Our Product
- Contact Us
- Read Our Blog
- Come to Our Event
- Sign Up for a Trial
- Join Our Email List
It should be specific, easy to accomplish, and timely. One way to achieve timeliness is to add an incentive (e.g., purchase now for a 10% discount). It’s important that whatever the medium, your reader has one specific next step that is easy to accomplish in that moment.
Need help determine your CTA? Send us a message or check out these articles online: