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‘Tis the Season to Think Seasonally
It’s the most wonderful time of the year! Often when we think of seasonal marketing we think Black Friday, Cyber Monday, Mall Santa, Macy’s Christmas Trees.
But small businesses can jump on the holiday sleigh too. Here’s a few ideas that you can easily implement this season.
- Decorate. String some lights, set out a few nick knacks. Bonus points if you can decorate using products you sell. Swap your color scheme for some red and green. Sometimes the best decor is subtle.
- Go Limited. Invent a seasonal coffee or food, or a seasonal product that is only available during the holidays.
- Gift Wrap. As Seth Godin would say, it’s all about the free prize inside. People will gladly spend more money if it comes with a free prize. Include complimentary gift wrapping with all your purchases, or include a free coffee/product with purchase of a gift card. Encourage giving.
- Think themed. Normally when people shop, they’re just browsing for themselves. During the holidays, they’re looking for gifts. Combine your products into a suggested gift set. For example, if you sell random odds and ends, consider a display that includes cozy socks, a yummy candle and a good book (if you sell books about Hygge, you’re extra golden). Gift setting is a great opportunity to upsell, and to make your customers’ lives easier by combining gift ideas into one easy shopping trip.
- Give back. This is a great season to utilize some customer retention marketing. Consider giving a $5 coupon for every $50 spent, or implementing a customer rewards system. This encourages customers to come back, and also rewards them for picking out gifts at your store.
Do you have other great holiday ideas? Share them in the comments section!