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How to Look Great on LinkedIn
Feeling stuck or stagnant in your LinkedIn profile? Try these tips for a polished profile that is bound to get you noticed.
When you select your profile picture, make sure it’s a clean head and shoulders shot. If you’re having a headshot taken, try to wear solid colors against a simple background. Make sure it’s recent (within the last 2-3 years) and that it’s high quality- no pixilation or blurriness. Your picture will be viewed by potential employers and recruiters, so make sure it’s of you and you alone. Save the group pics for Facebook, and make sure there are no hands/arms/hair/body remnants of any kind left over from a crop-job.
This picture is the first impression someone will have of you, so make sure it’s business appropriate. Stay clear of any pictures that show you drinking, partying, or doing anything else you wouldn’t ordinarily do in an interview with the CEO.
You also have the option of uploading a cover photo. This is an opportunity to show your personality. Again, this is a professional site, so be mindful of that. Some great options would be to feature an image of your hometown, a nature scene, or a favorite quote or hobby.
LinkedIn essentially works like an online resume. You can share your previous positions and work experience chronologically. There are a few ways to do this. You can either use concise bullet points, or a paragraph format, but make sure you keep a consistent format throughout your profile. Because of the online format, you can afford to go into a bit more detail than in a traditional resume. Aim to clearly and concisely detail what your role was and how it fit into the big picture of the company. We suggest 3-5 bullets, or 1-2 short paragraphs per role.
LinkedIn allows you to organize your profile sections however you see fit. You’ll want to put the most important information towards the top, which typically means listing your job experience, then education, then recommendations; however, you may choose to rearrange per your industry. For example, if you are in an industry that requires a Masters or PhD, perhaps listing education first would be to your benefit.
Endorsements and Recommendations are a great word-of-mouth reference that can live right on your profile. Endorsements easily show what skills you have, and recommendations can live within each specific job description. Reach out to your colleagues with a personal message asking them to share a few words on your page. Like mom always said, the best way to make a friend is to be a friend- be liberal with your endorsements and recommendations of others.
The LinkedIn Pulse is a great way to self-publish your content and to establish yourself as a thought leader in your industry. You can also upload projects you have worked on into your profile. Another great way to stay top of mind is by regularly sharing and engaging with others’ content. Pass along helpful articles, and comment on articles that others have written and shared. Be sure to avoid self-promotional posts, and instead invite yourself into conversations where you feel you could be helpful. It’s a great way to establish credibility and to network with peers and potential clients/employers/employees.
LOOKING FOR A LINKEDIN MAKEOVER? YOU CAN CALL OR EMAIL US TO SET UP A CONSULTATION FOR A RESUME AND LINKEDIN REVIEW. OUR TEAM WILL DISCUSS YOUR BUSINESS AND PROFESSIONAL GOALS AND TAILOR YOUR LINKEDIN ACCORDINGLY.