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Facebook: Creating a Page (post 2 of 5)
Ready to create? Let’s dive in.To create a Facebook business/company page, you’ll have to establish who the administrator will be.
This person will need to have a personal Facebook page already set up. From your personal profile (logged in), you will be able to create a company page. Note that for this blog, we are using a desktop computer. Mobile will have the same process, but may be laid out slightly differently. Then, get going!
- In the top right header, click the dropdown next to the question mark, then select “Create Page.”
- Select the type of page you would like. For this post, we will be using “Company, Organization or Institution.” Once you select it, you will be asked for additional information like the company name and company category. If you can’t find a category that matches, it’s ok. There is a category literally called “Company.” Enter your company name then click “Get Started.”
* Note * If you are asked to confirm your identity, you may need to enter a mobile number and confirm with a code.
- Now when you click on the dropdown arrow in the header nav (by the question mark) you should see your company. Click it! Now it’s time to start decorating. Facebook makes it super easy for businesses to walk through the page. You can always click “page tips” for helpful insights.
- Add a profile picture- this should be easily legible, like a logo image or photo. Do not use a logo that has your full company name in it, as this is the image that will show up in all correspondence in very small sizes and it will not look good. (We promise it won’t look good- save the long names for the page).
- Add a cover photo- this can show a photo, or you can design something that lists your services/hours/testimonials- peruse other business pages and see what you like. Remember, your company name already shows up on the page (twice) so be cautious of too much redundancy. Also be mindful that this is the first impression of your company, so we recommend working with a designer to create something simple yet eye catching.
- Fill in the “About” section. Click “See All” in the about column on the right. Fill in the fields that want to fill in. At a minimum you should have a short description and contact information as well as your website if applicable. Also create a page username. This will change your URL from a hundred random digits to your company name (e.g.- facebook.com/awesomeisawesome)
Other optional fields
- Add a button- if you are a non-profit, or you offer specific services (fitness, hair, etc) you may want to add a button. You can add buttons to book services, make a donation or purchase, etc.
- Story- on the about page, you can choose to add a story, which would be the history or purpose of your company. Something a bit more meaty than the description.
- Awards- if you got’em flaunt’em
- Take a stroll down the settings page. This is where you can control your privacy and posting. For example, if you handle delicate matters (medical clinic, financial, etc) and you worry about what the public may post (either non compliant language or negative language), you can limit who can post and require that your team reviews all posts before they get made public. You can also play with the options to the left under “General.”
- Explore your other options- Messages, Notifications, Insights, Publishing Tools. Get to know the page and what you can share with it.
- Share your first post! There are a few different strategies- a) as Honey MAP did, announce that your page is new and share that excitement with others; b) line a few posts up before you share your page so that there is content ready to go (we recommend this for most clients since readers will likely look the first time they are invited and it’s important to make a good impression) More on posting later.