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So You've Been Publicly Shamed by Jon Ronson
Case studies from famous public shamings and insight into how the affect the psyche.
Great insights into public relations pickles and strategies; fascinating case studies and learnable warnings to always think before speaking... or tweeting.
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We love re-brands. But we cannot make our minds up about how we feel about the latest Carl’s Jr. ad. Is it genius? Is it terrible? If you haven’t seen it yet, we’ll give you a moment to watch.
I personally have hated Carl’s Jr. ads for decades. I find that in many ways I am an “old soul”, and I vividly remember my great-great aunt telling my mom and I back in the 90s that she had decided to boycott Carl’s Jr. (formerly her favorite dining establishment) because she hated their ad campaign “If it doesn’t get all over the place, it doesn’t belong in your face.” She felt it was vulgar to have food dropping out of peoples’ mouths. I often wonder what she would have said about their next campaign…
I’m not a prude- but I believe that if your product can’t sell itself, you probably don’t have a product worth buying.
So why the mixed reviews on their new campaign?
On the one hand- this campaign is genius. It’s fun, light-hearted, pokes fun at the situation while also maintaining credibility in the ad, and clearly identifies the company’s goal to change direction. It holds true to the company’s genre, I believe it still appeals to their demographic, and it’s a great segue into a new brand identity.
On the other hand- it’s not like we don’t realize the same executives who approved naked ladies also approved this campaign- whether it’s change of heart or just a fresh approach, the brand itself hasn’t changed. Carl Sr. didn’t actually swoop in and kick Jr. out of the office. They did however switch agencies, which always leads to some fun shifts in marketing at the least.
Whatever the rationale, we’re excited to follow this re-brand and see how it nets out. What do you think of the new ad? We’d love to hear your thoughts!