From our desk to yours
So You've Been Publicly Shamed by Jon Ronson
Case studies from famous public shamings and insight into how the affect the psyche.
Great insights into public relations pickles and strategies; fascinating case studies and learnable warnings to always think before speaking... or tweeting.
An Awesome Mass. Real Estate Agent
She brings a friendly and personal relationship with all of her clients
Want More Content?Subscribe Now
Are Your Goals S.M.A.R.T?
At this point in the year, most of our new years resolutions have long since faded in the rear view mirror, and likely won’t resurface until late Spring when we realize that swimsuit season is right around the corner.
Why is reaching our goals so difficult? If you’re like me, as I’m guessing most people are, your goals sound something like this:
- I want to lose weight this year
- I want to spend more time connected with family
- I want to get a promotion at work
Or if you’re goal-setting for your business, your goals may sound like this:
- I want to bring in more clients
- I want to bring in more revenue
- I want to better establish our brand presence
It’s not that these are bad goals, it’s that they aren’t S.M.A.R.T.
Be precise in your goals, try to limit any vague or ambiguous language. Think through the who/what/why/where/when/how of your goal.
Numerate your goal, how can you measure your progress? What benchmark are you planning to use to gauge your success? Think through how you want to evaluate your goal to determine whether or not it has been reached.
Is your goal reasonable? Start with baby steps, and if you have a big goal, break it down into milestones. Many times the reason we fail is because the goal is too overwhelming. Break it down into bite-sized chunks. Be ok going outside of your comfort zone, but also keep it realistic.
Is this goal worthwhile? Can you see how it fits into your big picture? Don’t set a goal because you feel like you should have one, or that everyone else is reaching “x” goal, make sure you know why you’re striving for this goal.
Indefinite goals are exhausting- put a time stop on it. Whether it’s a week, a month, 5 years, set an end date that you want to accomplish your goal by. It will give you a timetable to stick to, helping establish urgency and better time management.
What does that look like? In the cases above, it may look like this:
- I want to lose 15 pounds by this time next year by joining Weight Watchers and working out at Planet Fitness 3x a week
- I want to spend more time connected with family by implementing family game nights once a week and turning off electronics at 8pm each evening
- I want to get promoted to Assistant VP at work by May, 2016
- I want to increase clientele by 15% in the next 6 months by launching a focused direct marketing campaign
- I want to increase annual revenue by 4% in 2016 by implementing a cost-savings program and increasing clientele
- I want our brand presence to be expanded across Facebook, Outdoor and Word of Mouth platforms in 2016
Setting goals is the first step in reaching them. Need help? We’d love to help you refine your goals and make a plan to get there. Send us a message and we’ll be in touch.